LMI BLOG

6 Tips to Make Your Website a Recruiting Powerhouse

Posted by LMI Dealer Content Team on Thu, Jun 20, 2019 @ 12:01 PM

website recruiting LMI

It’s one thing to post an employment ad, or set up a nice display at a job recruiting fair, but at some point, the right candidate is going to visit your website as part of their evaluation process. 

To make sure your website is ready to make the best first impression, here are 5 tips to help you convert an interested candidate into an employee with your company. 

  1. PROVIDE A VIDEO TOUR – A video tour can help visitors see beyond your website and get a peek into your actual work environment….and it can also be a great asset for prospects you’re selling to as well! Some suggested stops along your tour might include an exterior shot of your building, reception, sales area, demonstration room, awards your company has won, customer service, your service area and your warehouse or distribution area. If you have the talent to do so, including interviews with executives can add a lot of personalization and promote key messages. Need help with a custom video? Contact your LMI representative

  2. SHOW AWARDS OR CERTIFICATIONS - Think of the recruiting page on your website as a proposal to a customer...but this time, the proposal is for someone looking to join your company! 

  3. EXECUTIVE INTERVIEW - Candidates like to see and hear what the leadership have to say and what they believe in, what the ideal candidate looks like, and the opportunities for advancement. This can be done with a video or in a text Q & A format with the executive’s picture beside it. 

  4. SHOW A JOB DESCRIPTION - Most websites simply show a job title and lack a descriptive explanation of the specific requirements and opportunities for the ideal candidate. Showing this information will help candidates filter themselves, and help you interview a more selected set of people whose talents are aligned with your needs. 

  5. OFFER A SCREEN SHARE INTERVIEW - If you’re a Technology Reseller, why not use technology as part of your interview process? FaceTime, for example, will let you see and hear the candidate and set shorter micro interviews (less than 30 mins) to determine if the candidate is worthy of a face-to-face meeting. Today’s millennial is more than ready for this type of interaction. This technique has proven very productive for many tech companies in the Silicon Valley, so why not join the movement?

  6. MAKE SURE YOUR SOCIAL MEDIA IS UP TO DATE - This could be the biggest gap and the first spot candidates will look at to see if you are “current”. If your last post was Season’s Greetings in 2017, you could be sending the wrong message - especially if you are advertising yourself as a tech company. 

Maybe it’s time to take a look at the current recruiting page on your website. Ask candidates what they thought of your website to identify areas where you can improve the candidate experience. And don’t wait; make the changes you need to support all the upstream work you are doing to attract the right people to join your team. You know your people are your greatest asset, and now may be the time to rethink how you are recruiting the next generation of workers that will represent you in front of your customers. 

Ask your LMI representative about our exclusive website and digital marketing support services that you can leverage to help strengthen and improve your chances of recruiting the next superstar considering your company!

 

Tags: LMI Solutions, website optimization, recruiting, online recruiting

Root Causes of Underperforming Reseller Websites

Posted by LMI Dealer Content Team on Fri, Mar 11, 2016 @ 10:08 AM

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1. THE “SET IT AND FORGET IT” MENTALITY 

In the olden days we’ll call the early 2000s, it may have been fine to set up a website and move on to the next business priority – no longer! You probably used some fancy flash motion or videos and were pleased with how your digital storefront looked. Today’s top performing websites are a living and breathing extension of a business that should offer ongoing updates and insights on topics that matter most to your customers or those you want to attract. An outdated website is easy to spot with tired information, outdated social channels, lack of mobile readiness and a heavy focus on pushing products instead of providing answers to business problems.

2. WE HIRED A "KID" TO DO OUR SOCIAL MEDIA

Social media management can be confusing for middle-aged business people who grew up before the Internet. Often it’s easy to hand the social reigns of your business to a Millennial that is up to speed on the latest social outlets to showcase your brand. Be sure that your Millennial has a firm understanding of the business challenges and relevant content that would be of interest to your target audience. Posting pictures of the recent corporate luncheon is fine, but there is an 80/20 rule that most social strategists follow. Eighty percent of the social posts should be knowledge sharing (not a product push or company promo) and the remaining twenty percent of your social posts can be more about you! Maintaining the right balance will grow your social circles and position your company as the “thought leader” you want to be!

 3. NOT "KEEPING UP WITH THE JONES'S" 

Have you checked your competitors’ websites lately? If you haven’t, this should be a staple exercise each quarter. In today’s online world, it’s estimated that 9 out of 10 of your prospects will be looking at your website before buying from you. And if they’re shopping around, they will likely be comparing your site against your competition as well. Maybe it’s time to see what the Jones’s are up to?

4. THE "CONTACT US" FORM IS YOUR ONLY FISHING LURE

If a customer was interested in what you sell, would the only form on your website be a “Contact Us” form? If the answer is yes, think about how many contact forms you have filled out on vendor websites. Top performing websites have a strategic content offer strategy that presents an eBook or a report that would be of interest to their target audience behind a form. In other words, if you want that information from us, we will need you to tell us who you are. This gives salespeople the opportunity to follow up on “leads” generated from the content offers on their website.

5. NOT RIDING THE "YOUTUBE"

Video can be shot and uploaded for free with a smartphone these days. In fact, some of the most viewed videos on the Internet are “how to” videos people searched to find an answer to a question. Of course there is a definite difference between raw and professional video, but the cost of video has come down and the appetite for video continues to soar over text. YouTube continues to explode in appeal and if you’re trying to catch the attention of today’s busy, short attention-spanned decision maker, a short video may be your best chance!

6. YOU CAN'T MANAGE WHAT YOU CAN'T MEASURE

Are you able to track who is coming to your website, how many visitors you are getting each month, or what pages people are viewing most? These types of stats are readily available with today’s website analytics software. Some are free, such as Google Analytics and others, like HubSpot, cost a little bit but provide tremendous insight on specific prospect activities and metrics to help you determine what’s working and what isn’t driving ROI on your marketing spend.

7. PRODUCT PUSH VS. KNOWLEDGE SHARING

There’s a saying in the online marketing space – “jab jab jab, then punch”. This refers to the ration of what you communicate. The “jab” refers to providing your audience with knowledge sharing information to draw them in, and then the “punch” refers to asking them to take action on your product or service. If you look at your company’s social streams or the content you provide customers, how much of the content is creating a pull (the jabs) versus the push (the punch)? Maybe you need to recalibrate your content formula. Most companies are the inverse; the worst ones never stop punching their points in to the customers they are hoping to attract! 

8. MOBILE READINESS

A recent survey showed that roughly 70% of people now sleep within reach of their smartphone. This alone should be a good indication of where your site visitors are coming from. Most websites see approximately 50% of their traffic coming from cell phones and the trend is rising. If you haven’t looked at your website on your cell phone, try it now. See what at least half of your customers and prospects are seeing when they arrive at your website.

 If you don’t like your current website as much as you did when you started reading this article, maybe now is the time to review your website strategy before the Jones’s get too far ahead!

Jumpstart MPS sales

 

Tags: Sales strategies, LMI Solutions, how to grow MPS business, sales tips for MPS, website optimization, managed print marketing

7 Quick Ways to Grow MPS Sales Results

Posted by LMI Dealer Content Team on Mon, Dec 28, 2015 @ 02:09 PM

lmi 7 quick ways

At LMI Solutions, we enjoy the opportunity to see what hundreds of Managed Print providers are doing to grow their recurring revenues with more pages under contract.

Here are 7 ways you can make an immediate impact on your MPS business results!

  1. Focus on Color Pages – The typical page printed in color is worth roughly 8 – 10 times the amount of a black and white impression. Color profits are much bigger too; especially with new extended yield aftermarket color toner. If you’re looking to grow your top and bottom line fast, color is the place to be.
  2. Showcase MPS on Your Website – Most dealers get 2,000 – 6,000 visits to their website per month. That’s between 100 and 300 hits per working day! When people come to your website to place a service call or read your blog, is it obvious that you’re in the Managed Print business? Is there a compelling reason to engage you? Do you have online lead generation offers?
  3. Refocus Your Salespeople – Sometimes we all get scrambled trying to keep up with customer demands and the latest “top priority” in the office. Whether you provide extra Managed Print sales training, or you review your competitor’s websites, focus really does drive results.
  4. Target Specific Accounts – Rather than trying to sell Managed Print Services to any account, determine where your most obvious opportunities are and target those accounts with a specific MPS marketing campaign.
  5. Financial Incentives – Most salespeople are motivated by money. If you put additional money on the line for them to go after the specific market or customer profile you want, you may be surprised at how money can buy happiness.
  6. Get an Outside Opinion – If they change the coach every few years in professional sports, maybe it’s time to bring in an outside opinion to sense check if the plays you’re running are working; from sales, to service, to infrastructure.
  7. Certified Pre-Owned Printers – The beautiful part about installing a CPO printer is that you can save money on the hardware and immediately quote and sell the customer aftermarket color toner. When you sell a brand new printer your customer is forced to use OEM parts and toner for at least 6 – 12 months which can eat into your profits.

See something you like in this list? Ask your teammates at LMI Solutions for help if you need it – we’re ready when you are!

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Tags: how to grow MPS business, sales tips for MPS, color printing, website optimization, managed print marketing, Managed Print sales training, managed print services, aftermarket printer

Top 10 MPS New Years Resolution - Part 2

Posted by Gary Willert on Wed, Feb 13, 2013 @ 09:30 AM

describe the imageBefore your calendar flips to March, maybe now is the time to reassess your business strategy for the year ahead and make some New Years Resolutions to grow the top and bottom line of your managed print business. Last week we featured the first 5 of the TOP 10 MPS New Years Resolutions we collected from our dealers throughout North America. This week we are proud to share the remaining commitments we heard most often from your peers heading into 2013.

         6.  Reviewing MPS Compensation Plans: there is little doubt amongst  the masses that the right compensation plan will fuel the fire for your sales people to prospect more, propose more, and sell more MPS deals. If you’re looking to get some insight on the hottest MPS compensation plans in the industry – download our FREE 2013 GUIDE TO MPS COMPENSATION – a must read for today’s Managed Print business leader!
           7.  Executing Quarterly Business Reviews: If there was one common gap in the MPS account management process last year, it has to be the absence of formal Quarterly Business Reviews. Now that you’re selling a service and not a box, you need to prioritize these recurring huddles with your customers to grow the business and protect your recurring revenues.
             8.  Optimizing Website for MPS Searches: Have you ever “Googled” Managed Print Services in your area? According to the Gartner Group , 70% of people will perform an online search for a product or service before they engage the vendor. If you need help in this area, check out our new SEO Services. Maybe we can help you get more managed print sales leads from local prospects?
               9.  Growing Page Profitability: Only you know if your customers are open making the shift from OEM to compatible toner. Based on the overwhelming demand for our exclusive Maxlife High Performance Cartridge Series in 2012, the benefits of higher yields, bigger profits for you and a greener print strategy for your customers seems to be catching on!
                 10.  Leveraging Remanufactured Printers: If there are hidden gems in the managed print business, remanufactured printers could be one of them. Based on the spike in sales we’ve seen with our exclusive line of remanufactured printers like the popular HP 4250, perhaps you need to rethink the hardware you’re proposing. These units are completely rebuilt and come fully guaranteed to help you win more MPS deals at a price point where you can replace those nagging ink jet printers or those off brand makes and models you simply don’t want to service. To learn more, click here to see the most popular models we sell and preview our video to see the printer remanufacturing process we use!

              Do you have a 2013 New Years Resolution that we didn’t have on our top 10 list? If so we’d sure appreciate if you shared it with us!

              Click here to view part one of the Top 10 MPS New Years Resolutions 

               

              For your free e-book on how to jumpstart your MPS sales in 30 days, click here

              Jumpstart MPS sales 

              Tags: remanufactured printer, MPS, printer toner, website optimization, managed print services