Printers have become a disposable asset for most organizations today. By discounting the cost of a new printer, Original Equipment Manufacturers (OEMs) are able to restart the end user’s consumable buy cycle of higher cost OEM consumables. Although this “give away the razor to get the blades” sales model seems fairly obvious, if you think of the amount of new printers sold every day, it’s not hard to see why printer manufacturers have been wildly successful at protecting their post-sale profits.
OEMs know that the moment someone buys a brand new laser printer they are guaranteed a profitable stream of expensive OEM consumables for 6 – 12 months before resellers or end users have a quality aftermarket alternative for toner, drum kits and parts. These high quality aftermarket consumables typical save the end user about 30 – 40% and provide heathy recurring margins for resellers as well.
Even at the reseller level, most dealers will admit to “giving away the hardware” to get the recurring post-sale revenue stream from consumables. But are imaging dealers and their customers really winning if a brand new printer is installed?
Our answer is – it depends. It depends on the quality of the remanufactured printer you sell as a dealer. Your end users who work in offices expect you to provide a quality product and support what you sell. They also depend on your recommendation being an affordable and reliable printing solution.
Depending on where you source your remanufactured printers, your experience may vary. This is much the same as with remanufactured toner cartridges. It doesn’t take long for poor quality to show its true colors. Stories of unprofessional remanufacturing procedures have no doubt damaged some dealers’ confidence, whereas others offer new and remanufactured lines as standard protocol based on the product quality they receive.
Done properly, a remanufactured printer will look and perform as well as a new printer, boosting the reseller’s profitability while saving the end user money and offering tremendous sustainability benefits.
Remanufactured Printer Benefits Over New Printers:
- Best Value – Price / performance ratio is unbeatable vs. new printers
- Low Cost-Per-Page – Aftermarket toner and consumables are readily available
- Service Readiness – Technicians love them because they know how to fix them
- Fleet Simplification – The same make and model can be used to standardize and simplify
- Sustainability – 80% of most printer components can be reused or recycled
At LMI Solutions, our people have been remanufacturing printers for years, and our latest line of Certified Pre-Owned printers is backed by one of the best guarantees in the industry. With confidence, you can now offer an alternative to a new printer that will benefit both you and your customer.
In too many cases, the sad reality is that your experience with remanufactured printers is directly related to the company who performed the remanufacturing process. This is a labor intensive process that requires access to the right skills and technology to do the job right. As such, the quality of the printer is dependent upon the skill, experience, and technology capabilities of the remanufacturer.
If you currently sell remanufactured printers provided by LMI Solutions, you know your customers love them because the units are affordable, deliver excellent quality output and keep avoidable waste out of landfill sites.
In fact, most end users can’t tell the difference between a brand new printer and one of our Certified Pre-Owned printers that has been professionally remanufactured to look and perform like a brand new printer – and operate at a fraction of the cost.
If it’s been awhile since you considered adding remanufactured printers to your product portfolio, we invite you to see how top performing dealers and Managed Print providers are now leveraging the benefits discussed to help their customers and their bottom line.